EVERY INDUSTRY AROUND THE GLOBE IS BEING COMPLETELY DISRUPTED. STALWART BRANDS ARE LOSING MARKET SHARE TO UPSTARTS THAT CAPTURE OUR COLLECTIVE CONSCIOUSNESS. TRILLIONS OF DOLLARS ARE AT STAKE.
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy.
Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
"Great brands are built, not bought."
ABOUT THE AUTHOR
Jeff Rosenblum is an author, documentary filmmaker, advertising agency founder and an admitted pain in the ass.
He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries.
In addition to writing Friction, Jeff is the co-writer and director of a groundbreaking documentary about the future of the advertising industry, The Naked Brand. It reveals the surprising story about corporations’ ability to improve the world, one small step at a time.
Jeff is also the Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more.
When he’s not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. He and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world’s top universities and presented at some of the marketing industry’s most influential conferences. He lives in New York City with his wife and two kids, who are much cooler and better looking than he is.
"WE SET OUT TO REDEFINE
WHAT A BUSINESS BOOK COULD BE.
THE LAST THING WE WANTED WAS TO BE BORING."
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